Malaysia is famous for many things—delicious local cuisine, breathtaking scenery, and yes, even badminton. But soon, it might be known for personal training too! Enter MOVE Private Fitness, a Malaysian brand that is flexing its muscles on the global stage, starting with its first international branch in Bangkok, Thailand, launching this August 2024.
From Humble Beginnings to Global Ambitions
Founded in 2020 by dynamic duo Justin Foo and CJ Lee, MOVE Private Fitness began with a simple dream: making the world a fitter place. And where did this ambitious journey start? In Melaka, one of Malaysia’s smallest states. Picture this: a tiny 1,200 sqft shop lot on the 3rd floor of a corner building in Melaka. Not exactly the birthplace you’d expect for a soon-to-be international brand, right? But hey, greatness often starts in the most unexpected places!
Rapid Growth Despite the Odds
In just four years, MOVE has skyrocketed from a small team of six trainers to over 40, despite the curveballs thrown by two years of lockdowns. With six branches in the upscale areas of Kuala Lumpur and Melaka, MOVE has truly become the go-to premium personal training brand.
“We are expecting two more new branches in Bangkok by the end of 2025. At the same time, Malaysia could see a total of 12 branches by then,” said CJ Lee.
A Strong Start in Bangkok
MOVE Private Fitness is making a grand entrance into Thailand’s fitness scene through a merger with The Lab Bangkok, the trailblazer of boutique personal training in the region. The Lab, renowned for its innovative training and supportive environment, will be rebranded as MOVE Private Fitness. Located in the bustling Phrom Phong area, this marks the beginning of a new era of personalized fitness in Bangkok.
The Legacy of The Lab
Founded by Richard Cohen in 2012, The Lab was the first boutique fitness studio of its kind and has been a cornerstone of Bangkok’s fitness community for over a decade, earning a sterling reputation for its commitment to excellence and transformative impact on its clients’ lives. Richard continues to lead the team today and his unwavering dedication is inspiring to many in the industry.
What to Expect at MOVE Phrom Phong?
MOVE is all set to take this legacy to new heights. Known for its unique approach to personal training, MOVE focuses on holistic wellness, combining cutting-edge training techniques with mental and physical well-being. Here’s what clients can look forward to with this exciting merger:
- Updated Private Training Studio Space: The rebranded MOVE studio will offer a comfortable and conducive environment designed for a premium training experience. Every detail is crafted to ensure clients enjoy a motivating and enjoyable atmosphere.
- Effective and Innovative Personal Training Programs: MOVE’s programs are tailored to meet each client’s unique needs, featuring highly personalized regimens, lifestyle coaching, and constant feedback to ensure progression and breakthrough.
- Dedicated Team of Coaches: Our expert coaches are passionate about helping clients unlock their potential. They bring a wealth of experience and a deep commitment to guiding clients through personalized fitness journeys that lead to real, lasting change.
Sneak Peek into the New Studio
Get ready to be amazed by the new MOVE Phrom Phong studio space!
ABOUT MOVE PRIVATE FITNESS
MOVE Private Fitness is a leading provider of personalized fitness solutions. With a commitment to client success and a holistic approach to wellness, MOVE has become a trusted name in the fitness industry. Our mission is to empower individuals to achieve breakthroughs in fitness that translate to success in all areas of life.
For inquiries or collaborations, please contact us at:
MOVE Private Fitness
Email: marketing@moveprivatefitness.com
Instagram: @moveprivatefitness
