From a Single Studio to Regional Recognition
MOVE’s journey began in 2020 with a single boutique studio in Melaka, founded on the idea that personal training should be private, thoughtful, and deeply personal. In just a few years, that vision has expanded into a network of premium studios across Malaysia, crowned by an international debut in Bangkok’s Phrom Phong district in August 2024. Today, MOVE generates more than RM1 million in monthly revenue and serves a discerning clientele who view wellness not as a fleeting trend but as a way of life.
Where Prestige Meets Wellness
Every MOVE studio is placed with intention. Mont Kiara, TTDI, Damansara Heights — these addresses represent Malaysia’s most affluent neighborhoods, home to the T20 demographic, the top 20 percent of income earners. For these communities, privacy, professionalism, and exclusivity are non-negotiable. By embedding itself in such enclaves, MOVE ensures sustainable demand while elevating its own prestige. Each studio naturally becomes more than a gym — it becomes a hub for transformation, an anchor of wellness in the neighborhoods it serves. For investors evaluating fitness business opportunities in Malaysia, Thailand, or Singapore, this focus on prestige locations highlights a model built on both demand and defensibility.
Scaling Without Compromise
Unlike many fitness brands that pursue rapid growth through franchising, often at the expense of quality, MOVE has chosen a path that safeguards its identity. Every studio is operated directly under the brand’s oversight, ensuring its DNA — science-based coaching, private environments, and premium service — remains intact. Coaches are not only carefully selected but also developed into leaders, with pathways that lead to partnership and ownership. This venture-building model allows MOVE to scale sustainably while protecting the culture that makes it distinct. For investors comparing MOVE with traditional fitness franchise investments in Asia, the difference is clear: MOVE grows without diluting.
Unprecedented Growth
Since 2023, MOVE has achieved year-on-year growth of 200%, a momentum that underscores both the strength of its model and the appetite for premium personal training in Asia. With expansion accelerating, the brand is on track to achieve RM15 million in revenue by the end of 2025, with projections to double that figure to RM30 million by 2026. These milestones mark more than financial success — they are a statement that exclusivity and scalability can coexist, and that MOVE is setting a pace the industry has never seen before. For investors in Singapore, Thailand, and Malaysia, MOVE represents a proven fitness business investment opportunity with a clear trajectory.
A Vision for 2030
The future for MOVE extends far beyond its current footprint. With its success already proven in Malaysia and validated internationally in Thailand, the brand is preparing to establish itself in other cosmopolitan cities across the region, with Singapore set as a natural next step. By 2030, MOVE envisions a presence in the world’s most dynamic markets, setting not just a new pace of growth but a new global benchmark for personal training. Its ambition is clear: to be recognized worldwide as the name that redefined fitness by making it truly personal.
Join the Movement
MOVE is more than a fitness brand — it is a cultural shift, proving that privacy, precision, and purpose can scale without compromise. In just a few years, it has achieved what no one in the industry thought possible: a boutique model with soul that expands like a global brand. For investors, the opportunity is not merely to back a business, but to become part of a new benchmark for wellness in Asia.
As MOVE continues its expansion through Malaysia, Thailand, and soon Singapore, its story is no longer just about growth — it is about redefining what premium fitness means on a global stage. The chance to invest in MOVE is the chance to join a once-in-a-generation brand as it reshapes an industry and leads the way in fitness business investments across Southeast Asia.
